There are 3 Vs in Branding: Vision, Voice and Visuals.
They all have to be aligned in order to work and achieve the results you want, but it’s the vision that dictates how the visuals look like and what the voice sounds like.
Here are the 4 key questions you should be able to answer before handing your website to a copywriter or a designer:
1️⃣ What are the values you want to get across to people? (Trustworthy, Exciting, High-end, Light-hearted, Approachable.. etc)
2️⃣ Who is your ideal client that you want to attract? (The more specific you can get here the better)
3️⃣ What is the main action you want people to take on your website? And then break that down per page. (think opt-ins, share on social media, read sales page etc.)
4️⃣ What is the main product or service you want people to buy from you?
Without getting clear on the above 4 questions, it doesn’t matter what you do, you’ll perpetually struggle (or your copywriter and designer will).
Contact us and we will help you achieve your golas and work together with you, and lets built you story, your business and your success!Let's make it happen! >