Abstract:
The Catalyst for Impact logo is a unique and meaningful symbol designed to represent the charity’s mission of promoting innovative solutions and new thinking across four interest areas. The symbol features an angled right arrow with cut edges, which symbolizes the charity’s goal of propelling positive change forward. The arrow’s tilt cut, which matches the earth’s axis, signifies the charity’s focus on global impact and its commitment to making a difference in the world. The name “Catalyst for Impact” reinforces this message, emphasizing the charity’s role as a catalyst for positive change. Overall, the Catalyst for Impact logo communicates a sense of purpose and ambition while highlighting the charity’s commitment to innovation and impact.
Year: 2023
Client: Donald Porteous
Creative Director: João Agostinho
Creative Fields: Branding, Graphic Design & Webdesign
Creative Team: Marta Santos & João Agostinho
