Re-Branding of the corporate identity of Rasora SA. Created in the fifties, the Rasora shop, which was situated in Geneva, Switzerland.
The shop was taken up in 1993 by Mister Mathys, he worked there for over ten years. An original story for Maurice Mathys, who met accidentally his former boss on holidays in the United States. This one proposed him a job, and today, it is Maurice the boss! Unfortunately, the Rasora shop had to close its doors in June 2017 for economic reasons. But you can find on their site some brands of manual razors. You will also find shaving products, shaving brushed and straight razors of our grandfather! You will discover all the products to maintain the beard. Rasora also proposes mirrors, razors and hair clippers/trimmers.
We’ve developed a proposal for a new branding that would tell the story behind this razor shop. A clean image and colours that bring the vibe and scent of the old razor shops, where all sort of stories and adventures take place.
Year: 2016 Client: Rasora SA
Account: Cláudio Barroca
Art Director: João Agostinho Design/Typedesign: João Agostinho Web Design: João Agostinho