After the 2017 fire inferno at Leiria, Portugal that burned 9 thousand acres of pine trees, Siemens Portugal decided to replant, clean and eradicate to prevent further fires. The largest volunteer action ever undertaken by Siemens in Portugal led 500 employees to plant 25,000 trees in a single day. The company donated a total of 45,000 trees in a programmed intervention to 59 hectares.
We developed the brand for the event, created the graphic design for stickers, jackets and the overall communication.
Client: Siemens Portugal
Account: Fuga Perfeita, Lda
Art Director: João Agostinho
Graphic Design / Type: João Agostinho