Re-Branding of the corporate identity of Ricardo Mata – Professor of Classical and Portuguese Guitar. The existing image was somewhat old and the internet page was not responsible, it did not work on mobile devices. This being an area with a large niche market, it was decided to recreate the graphic image, cleaner and simpler. The focus would be the internet page, a means of communication that had been lost. The big change would be with the creation of an online store, where the teacher sells its products, classes and musical guidelines. The offer of products for students to practice at home is also non-existent in Portugal. The graphic design is transversal to the existing social networks.
The project disclosure went very well, the acceptance from the audience was amazing, and even some sells went by in the first moth of re-lauch. There isn’t any thing like this website in this musical area, in Portugal at least, with the music sheets available for free to everybody and the selling of the classes, with some promos, stay tuned if your interested.
Year: 2016/17 Client: Ricardo Mata
Art Director: João Agostinho Design/Typedesign: João Agostinho Web Design: João Agostinho
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