Ricardo Mata – Guitar Teacher

Abstract:

Re-Branding of the corporate identity of Ricardo Mata – Professor of Classical and Portuguese Guitar. The existing image was somewhat old and the internet page didn’t comply.

This being an area with a large niche market, it was decided to recreate the graphic image, cleaner and simpler. The focus would be the internet page, a means of communication that had been lost. The big change would be with the creation of an online store, where the teacher sells its products, classes and musical guidelines. The offer of products for students to practice at home is also non-existent in Portugal. The graphic design is transversal to the existing social networks.