Definition, Best Practices, and Effective Strategies for Selling SaaS B2B
B2B SaaS marketing specifically caters to software-as-a-service products, which are subscription-based products contrary to more conventional ones with a single-purchase nature.
This is one of the reasons why it can be challenging. If you are a SaaS business owner or manager, you constantly bear the pressure of always proving that a subscription to your offerings is worth renewing in the long term. There seems to be a constant need to persuade your customers to continue using your software and doing business with you.
Read the full article by DesignRush here: https://www.designrush.com/agency/software-development/trends/b2b-saas-marketing
